It’s 2023. Your SEO game must be at par as much as your social media or tech game. But the question here is how to nail your SEO techniques and leverage the upcoming trends of 2023.
Sit back as we have researched and streamlined some of the upcoming and top-trending search engine optimization trends for you at your fingertips.
WHY IS AMPLIFYING SEO MARKETING RELEVANT IN 2023?
Search Engine Optimization (SEO) is an ever-evolving field that is constantly changing with the updates and improvements to search engines’ algorithms. As we move into 2023, it’s important for digital marketers, website and brand owners to stay up-to-date with the latest SEO trends to ensure their websites remain visible and relevant to their target audience.
So without further ado,
let’s jump into 5 SEO trends that are expected to soar in 2023!
1. Voice Search Optimization
When Star Trek: The Next Generation aired in 1987, having a casual conversation with a computer seemed like far-fetched science fiction. Fast forward to today: We see people speaking into their watches, interacting, and getting voice responses from their phones throughout their day.
Voice search is becoming increasingly popular, and it is expected to continue to grow in 2023. With the proliferation of smart speakers and other voice-activated devices, optimizing for voice search is no longer an option, but a necessity. To optimize for voice search, it’s important to focus on long-tailed keywords and conversational language that aligns with how people actually speak. Additionally, incorporating schema markup and ensuring your website’s content is structured for featured snippets can help increase your chances of being the top answer for voice search queries.
2. Video Content Optimization
Video content is rapidly becoming one of the most consumed types of content on the internet, and it is expected to continue to soar in 2023. To optimize your video content for SEO, it’s important to focus on creating high-quality, engaging videos that align with your target audience’s interests and needs. Additionally, optimizing video titles, descriptions, and tags with relevant keywords and ensuring your videos are properly hosted and embedded on your website can help improve their visibility in search results.
3. Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML are becoming increasingly important in the world of SEO, and they are expected to continue to trend in 2023. AI and ML can help search engines better understand the intent behind search queries and deliver more relevant and personalized search results to users.
For example, in 2017 Netflix saved $1 billion by using machine learning to make personalized recommendations. Most recently, Google RankBrain has revolutionized how search results are determined.
Machine learning technology adapts and responds to data, learning over time to better answer search queries.
4. Local Search Optimization
Local search optimization has become increasingly important for businesses that rely on local customers, and it is expected to continue to grow in 2023. To optimize for local search, it’s important to focus on creating high-quality relevant, and engaging content that aligns with your local target audience. Additionally, optimizing your website’s local listings and ensuring your website is mobile-friendly can help improve its visibility in local search results.
According to a study by Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.
Well, if this isn’t your cue to optimize local search optimization, then we don’t know what is!
5. User Experience (UX) Optimization
User experience is becoming increasingly important in the world of SEO and it’s definitely going to trend in 2023 as well. Search engines are placing more emphasis on user experience metrics such as page speed, mobile-friendliness, and bounce rate when ranking websites in search results. To optimize for UX, it’s important to focus on creating a seamless, intuitive, and engaging user experience across all devices and platforms. In addition to that, optimizing your website’s structure, navigation, and content layout can help improve its visibility in search results and keep users engaged.
Did you know that Google is introducing a small ranking boost for pages that can pass their Core Vitals Test? Core Web Vitals (CWV) measure a site visitor’s user experience.
In conclusion, SEO is an ever-changing field, and it’s important for digital marketers and website owners to stay up-to-date with the latest trends to ensure their websites remain visible and relevant to their target audience. By focusing on voice search optimization, video content optimization, AI and ML, local search optimization, and user experience optimization, you can help improve your website’s visibility in search results and attract more organic traffic to your website in 2023 and beyond.
Start strategizing your SEO plan now and see the results for yourself!
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