Festival & Events

Toronto

Social Media, Content, On ground coverage

JLF Toronto celebrates the diversity of literary talent embracing Canadian and international voices from around the globe. Our brief was to market the festival in Toronto , create excitement and generate ticket sales for the festival.

We created a content plan for social channels city-wise where in each phase of our campaign promoted different aspects of the show. Some of the content buckets were : Show highlights, authors, session information, registrations, performers, venue and discounts on the passes, shoutout videos, etc.

We built a thorough media plan targeting literature lovers in Toronto. We leveraged different platforms to generate leads and inquiries from this audience segment.