Social Campaign / Non-Profit

India

Social Media, Content, Website

USAID empaneled Center for Catalyzing Change in India and did a nation-wide survey of the youth aged 13-25 years to make their voices count in shaping health policies and government programs. The #YouthBolPoll was conducted offline as well as online. Our goal was to amplify the poll on social media and leverage

We created a content plan for social channels city-wise where in each phase of our campaign promoted different aspects of the show. Some of the content buckets were : Show highlights, authors, session information, registrations, performers, venue and discounts on the passes, shoutout videos, etc.

We built a thorough media plan targeting literature lovers in Toronto. We leveraged different platforms to generate leads and inquiries from this audience segment.  

We secured as many as 1,10,092 entries from adolescents and young people for the #YouthBolPoll and the data was presented to government representatives on the day of Final Dissemination.