6 ways Email marketing can be your marketing move in today’s digital age

Ever thought about those little pings that keep buzzing throughout the day filling up your inbox, can actually turn to be a great marketing tool?

In an ever-changing digital age where digital marketing strategies are abundant, the question that takes ground is- ‘Is email marketing still relevant in the changing digital ecosphere?’

The answer is a big and resounding YES.

Planning and creating a robust email marketing campaign is not just a smart marketing move, but also one that can abundantly help you reach and connect with your target audience in a personalized way. Adding up to the list, it is also a great method to increase sales at an affordable marketing budget..

Other platforms and media analytics might keep changing, but one thing that can never go out of style and trend is email marketing, with the correct spices of authenticity, creativity and brand recall.

Why is email marketing relevant for your business?

Did you know that one study from Marketing Sherpa says that 72% of consumers actually prefer to receive promotional messages through email. Why is it so you ask?

1. Grasp your consumers first

First chapter in the book of email marketing strategizing is- who are we targeting and what do they prefer? You can’t build a good email marketing campaign without knowing who makes up your email list, i.e. your consumers. Identify elements of what would make your audience interact more with your brand to enhance their experience with your email marketing campaign and ultimately bring you the desired ROI.

The trick here is to grasp the 3 Know’s-

Know who your consumers are
Know their thoughts, expectations and desired outcomes
Know your consumer pain points and then try to find solutions to that

2. Know the art of sectioning your demographics

Sectioning in email marketing is crucial for the success of your email marketing strategy. If you don’t section, then you’re including all of your potential targets in a one-size-fits-all email marketing model that’s going to spam your potential consumers with a lot of irrelevant content.

To truly harness email marketing, you need to truly look at all the different demographic and behavioral data you have about your consumers and use it to section them into ever more specific and targeted groups, with the aim to send content completely tailored to each individual. Sounds smart, right?

3. Engaging subject lines go a long way

You can create the world’s best email, but if the subject line doesn’t spark the recipient’s interest, sadly they’ll never see your message. The subject line opens the door to the valuable content inside your email, and if that door stays closed, you’re not going to get the expected ROI. So, how to write the most effective subject lines for your email?

Make it personalized
Keep it under 40 characters- short and crisp!
Relevancy must never be compromised
Don’t forget to highlight the juicy offers- if you have any!

4. Email automation is a big YES

Email automation is the automated sending of one or a series of emails to a recipient based on their recorded actions or events. These can be based on repetitive or behavioral consumer actions such as birthday or regional offer emails, abandoned cart trigger emails, upcoming offers emails, etc.

Email automation allows you to reach the right person with the right message at the right time without doing the work every time. The best part? It’s totally scalable; once you’ve set the triggers, they automatically send relevant emails to any consumer who triggers them, whether that’s 10 users or 10,000. Interesting? We surely agree!

5. Personalization of emails to boost engagement

Personalization goes a long way, it can start from a very basic practice of including basic identity data, such as the first name of the consumer, in your email campaigns. Also, tailoring the email according to where the consumer falls in your sales funnel is a relevant trick! Higher up the funnel should generally carry a broader message about what your business is, whereas consumers nearer to the conversion tend to want specific details about the product or service and why they will benefit from it.

Learned enough about personalization? Try incorporating it into your next big email marketing campaign.

6. Tracking and analyzing to gain the right metrics

Last but definitely not to forget, tracking and analyzing email marketing metrics is how you measure the success of your email marketing strategy and effectively incorporate the learnings into your next campaign.

By taking an aggregated look at your campaign metrics, you can get a perfect view of how your overall strategy is performing. Then, by evaluating these individual metrics, you can identify any strong or weak points along the way and see what you can learn from them. But what should be taken into account while evaluating an email marketing campaign?

Delivery rate
Click rate
Open rate
Unsubscribe rate
Spam rate

Remember every brands’ needs, strategies and ROI stands different from one another and so does the idea behind leveraging email marketing campaigns. Now that you are equipped with the fundamentals of how to ace the email game, are you ready to leverage the power of email marketing as your next big marketing move?

Start strategizing now and see the results for yourself!

If you want our assistance for your digital marketing needs, contact us now

Ace your email game today!