Lastly, Taco Bell had also hooked its users on their Tik-Tok platform with UGC and hashtag challenges which gained them a lot of traction. In an effort to achieve more brand awareness and entice the public to visit their restaurants, Taco Bell partnered with Doja Cat to announce the return of their Mexican Pizza. In a video that has more than 1 million views, Doja Cat says she’s “forced to make this video for Taco Bell” but she isn’t allowed to say what it is. By teasing viewers, the comments section blew up with speculation about what the announcement might be. About a month later, Doja Cat posted on her own TikTok a video of her singing about the Mexican Pizza. This follow-up video has 8.3 million views and 160K comments further promoting Taco Bell. Now, this is what we call stealing the spotlight! Don’t you agree?