How to do Tik-Tok Marketing the right way?
If you haven’t been living under a rock (which we don’t think you are), chances are that you are aware and being dazzled by the tunes of this platform. Yes, we are talking about the platform which recently celebrated hitting a billion users on its platform after only 5 years in operation!
You guessed it right! It’s none other than Tik-Tok.
What started as a platform to create short and funny lip-syncing videos now witnesses a footfall of users spending 25.7 hours monthly on it.But even with this astronomical success, Tik-Tok is usually the left-out platform when it comes to strategizing brand content here. So as a brand if you ask us whether you should sail through the waters of this platform? We would say, it’s a resounding YES.
Before we talk about how to bring your thunder to this platform, let us first take a peek at some of the outstanding brand campaigns that absolutely broke a leg (pun intended) on this platform.
The popular Mexican chain, Chipotle, encouraged its audience to partake in the #ChipotleLidFlip challenge >which originated by a passionate Chipotle employee and was later imitated by over 100K trying to replicate the stunt. Upon TikTok launching their Ads platform, this was one of their first Branded Hashtag Challenges where the brand also featured popular Creators which effectively raised awareness for the official Chipotle Business Account and as it goes without saying this was a huge success!
The popular Mexican chain, Chipotle, encouraged its audience to partake in the #ChipotleLidFlip challenge which originated by a passionate Chipotle employee and was later imitated by over 100K trying to replicate the stunt. Upon TikTok launching their Ads platform, this was one of their first Branded Hashtag Challenges where the brand also featured popular Creators which effectively raised awareness for the official Chipotle Business Account and as it goes without saying this was a huge success!
Red Bull has been a pioneer in creating viral digital content for years, so it should come as no surprise that they are amongst the most popular and successful brands on TikTok as well. Their account has over 6.6 million followers, putting them among the highest branded accounts on the platform, and their videos with the #RedBullDanceYourStyleZA hashtag have been viewed over 1 billion times. (OMG, right!)
Lastly, Taco Bell had also hooked its users on their Tik-Tok platform with UGC and hashtag challenges which gained them a lot of traction. In an effort to achieve more brand awareness and entice the public to visit their restaurants, Taco Bell partnered with Doja Cat to announce the return of their Mexican Pizza. In a video that has more than 1 million views, Doja Cat says she’s “forced to make this video for Taco Bell” but she isn’t allowed to say what it is. By teasing viewers, the comments section blew up with speculation about what the announcement might be. About a month later, Doja Cat posted on her own TikTok a video of her singing about the Mexican Pizza. This follow-up video has 8.3 million views and 160K comments further promoting Taco Bell. Now, this is what we call stealing the spotlight! Don’t you agree?
Now that you have seen how various brands utilized the platform to its fullest potential and launched their most viral Tik-Tok campaigns, it’s time for you to leverage it too-
Here are our treasured tips to get you started-
1. Mould with the Platform
Your polished, perfectly edited video might look a tad bit out of place on this platform. Get raw and get real, and encourage your audience to engage similarly. This will save your budget and also fit in well with the style of the platform (Literally a win-win!)
2. Tap into the beats of the trends
Staying informed of the latest trends and challenges that are doing well is a good starting point for thinking about what might play well on your feed. Entertainment is currently the most popular category, with 535 billion hashtags, but pranks, dance and pets make the top 10 list. But be sure to not look exclusively at what’s trending, instead also consider your target audience and what they are looking for. The TikTok Trend Discovery tool can help with this. (Try these out today!)
3. Rep it up with the right influencers
Almost all great influencers have a good ground on this platform and if you’re thinking of leveraging them, then you are going in the right direction, we assure you. Select someone who reflects your values and appeals to your target audience, not just the person with the most followers. Remember it is the campaign that must stand out at the end of the end. Convinced to leverage the power of Tik-Tok for your next marketing campaign? Start strategizing now and see the results for yourself! If you want our assistance for your digital marketing needs, feel free to contact us at.