How to do Tik-Tok Marketing the right way?
Red Bull has been a pioneer in creating viral digital content for years, so it should come as no surprise that they are amongst the most popular and successful brands on TikTok as well. Their account has over 6.6 million followers, putting them among the highest branded accounts on the platform, and their videos with the #RedBullDanceYourStyleZA hashtag have been viewed over 1 billion times. (OMG, right!)
Here are our treasured tips to get you started-
1. Mould with the Platform
Your polished, perfectly edited video might look a tad bit out of place on this platform. Get raw and get real, and encourage your audience to engage similarly.
This will save your budget and also fit in well with the style of the platform (Literally a win-win!)
2. Tap into the beats of the trends
Staying informed of the latest trends and challenges that are doing well is a good starting point for thinking about what might play well on your feed.
Entertainment is currently the most popular category, with 535 billion hashtags, but pranks, dance and pets make the top 10 list.
But be sure to not look exclusively at what’s trending, instead also consider your target audience and what they are looking for.
The TikTok Trend Discovery tool can help with this. (Try these out today!)
3. Rep it up with the right influencers
Almost all great influencers have a good ground on this platform and if you’re thinking of leveraging them, then you are going in the right direction, we assure you. Select someone who reflects your values and appeals to your target audience, not just the person with the most followers. Remember it is the campaign that must stand out at the end of the end.
Convinced to leverage the power of Tik-Tok for your next marketing campaign? Start strategizing now and see the results for yourself!
If you want our assistance for your digital marketing needs, feel free to contact us at.