Sold Signs & CTRs: How Top Realtors in Canada Use Performance Marketing to Generate More Leads

If you thought real estate in Canada was just about staging homes and baking cookies for open houses — think again. These top realtors aren’t just sealing deals IRL; they’re killing it with performance marketing online.

Because in 2025, it’s not just about location, location, location — it’s also about data, targeting, and a retargeting pixel that follows you harder than your mom’s WhatsApp forwards.

So what are the biggest names in real estate doing with their ad budgets? And what can you steal (ahem, borrow) from them? Let’s crack the code.

Lesson 1: They don’t “boost,” they build funnels

Top Canadian realtors don’t just hit “Boost Post” and pray. They build full-funnel ad campaigns with Google Ads, Meta, and even YouTube pre-roll.

The goal? Awareness up top, warm leads in the middle, appointments at the bottom. Every ad is part of a journey — not a solo flyer.

Look at The BREL Team in Toronto. Their Google Display ads aren’t just pretty—they lead to optimized landing pages with downloadable guides, custom calculators, and a cheeky chatbot named Bea. That’s not luck, that’s strategy.

Lesson 2: Pixels are their best friend (after mortgage brokers)

Forget “Spray and Pray.” Realtors are tracking everything: who clicked, who watched the listing video, who bounced on the mortgage page.

Retargeting is where the conversions happen — whether it’s showing a new build ad to someone who searched “2 bedroom condos Toronto,” or sliding into Instagram with a “Still looking?” message. Creepy? Maybe. Effective? Always.

If you’ve seen ads from The Condo Group in Victoria everywhere, it’s not by accident. They’ve mastered pixel-based remarketing like it’s a sixth sense.

Lesson 3: They go hyperlocal with copy, creatives, and targeting

Realtors in Canada know their neighborhoods — and their ads do too. You’ll see headlines like “Detached Homes in Mississauga Under $1.2M” or “Pre-Construction in Scarborough with 2026 Move-In.”

Geo-targeting + localized creatives = chef’s kiss for click-throughs.

Need inspo? Check out Properly.ca’s ads on Facebook. They combine slick visuals with dynamic city names and real-time pricing to make every scroll stop. That’s hyperlocal magic powered by a paid media marketing agency in Toronto who knows the drill.

Lesson 4: They don’t ignore video. They dominate it.

Virtual tours? Yes. Drone shots? Absolutely. Video walkthroughs with a voiceover that sounds like Netflix’s “Selling Sunset”? 100%.

Performance marketers for top realtors are pumping these videos into Instagram, TikTok, and YouTube with call-to-actions that convert. Bonus points if the agent has main-character energy.

Sotheby’s Canada does this like a lifestyle brand. High-end drone shots + subtle CTAs like “Book a private showing” = luxury meets lead-gen.

Lesson 5: They’re not afraid to A/B test the heck out of everything

What gets more clicks — “Your dream home awaits” or “Move-in ready homes in Liberty Village”? These marketers test it, track it, and tweak it. Constantly.

From CTA buttons to hero images to the color of the living room — everything gets optimized.

Because in the end, real estate is about showing people the life they want — and performance marketing is how you get it in front of them.

Final walkthrough?

Performance marketing is the secret sauce behind Canada’s top realtors. They’re not just hustling at open houses — they’re running full-stack digital campaigns that turn browsers into buyers.

If you’re a realtor, brokerage, or online marketing company in Toronto that wants to move the needle (and maybe sell a few townhomes while you’re at it), we at WeBeeSocial know how to turn ad spend into actual showings. Let’s build you a digital marketing plan that sells before the first call is made.