What is Inclusive Marketing and Why is it Important in 2023?
Are you tired of feeling like your brand is stuck in the same old rut and just can’t seem to break through to new audiences? What if we told you that it’s time to broaden your marketing vision and utilize techniques that can make your brand resonate with a wider audience?
At the heart of any marketing strategy is to create not just a positive, but an inclusive brand image too. What are we talking about?
Introducing inclusive marketing!
What is Inclusive Marketing?
Think of it like a dance party where everyone brings their unique style and vibe to the dance floor. It’s about building ads and messages that resonate with a diverse range of audiences and celebrate their uniqueness.
Or, to be precise,
it’s an effective approach that seeks to develop advertising and messaging that highly resonate with diverse audiences and recognizes and celebrates differences.
Yup! Buckle up your seat belt and get ready for a wild ride, because we’re taking a deep dive into the world of inclusive marketing by taking a look at how brands like Nike, Apple, and Fenty Beauty are dominating the scene!
Nike
Nike’s equality ad campaign was all about highlighting the important message that it’s not about who you are; it’s all about what you do. No matter what your religion, color, or nationality is, it’s your actions that define you. And that’s how Nike differentiated itself from the rest of the brands and was able to stand out as bold and unique.
Apple
On the other hand, Apple’s inclusive and diverse ad campaign was able to achieve the same by embracing the power of togetherness. The brand was able to connect with people by highlighting the core message that “the best way the world works is with everybody in and nobody out.” That’s how Apple was able to enhance innovation by bringing in diverse perspectives and experiences.
Fenty Beauty
Well, how can we forget Rihanna, whose brand Fenty Beauty totally nailed the concept? She launched her brand with 40 different foundation colors to show respect to women of all colors, which resulted in a complete sell-out just within the first few days of the launch.
When the sun shines, we shine together.” We’ve got you, Rihanna.
Why Inclusive marketing is important in 2023?
● Builds Trust and Credibility
Customers are most likely to attach themselves to a brand that understands their pain points. When you put your customers first, they feel heard and understood, which helps you foster trust and credibility with them and form a deeper connection.
● Empowers Underrepresented Groups
It provides you with the ability to become a medium for empowering underrepresented groups by highlighting their stories and experiences, which in turn can help to break down barriers and promote social justice.
● Better Business Outcomes
It has been proven that inclusive marketing helps you get better outcomes, such as higher revenue growth, increased market share, increased visibility and reach, and improved financial performance.
● Better Product
When creating a product, it’s important to consider the needs, preferences, and ideas of your customers. By incorporating their values into your product, you can show them that you respect and appreciate their input. This enables you to enhance the quality of your product and provide maximum results. Ultimately, by valuing your customers’ opinions and creating a product that reflects their perspectives, you can build stronger relationships and cultivate a loyal customer base.
Grab Attention
Believe it or not, promoting your brand to a homogenous group is so last year! 2023 is all about embracing diversity and inclusivity. Inclusive marketing is the most powerful tool that helps you stand out, differentiate yourself from the competition, and grab the attention of a wide range of audiences.
So if you’re not using inclusive marketing, then it’s time to pack up your bags and get ready to be as hip as a pair of bell bottoms at a rave. You’ll miss out on an audience more diverse than a rainbow unicorn herd and instead be stuck with a customer base as bland as a rice cake.
Don’t be square; embrace inclusivity, and watch your business soar higher than a hot air balloon filled with glitter and confetti!
As a digital marketing agency, our main objective is not only to deliver exceptional results for your business but also to set you apart from your competitors.
So, if you are looking to hire a digital marketing agency to help you create more inclusive campaigns, feel free to contact us. WeBeeSocial is always ready to help you out in the best way possible.