Content is key, I am sure this is not the first time you are reading this sentence. Although, one may wonder what exactly this sentence means. Well, when you launch your website there is no doubt there will be content, text, images, videos everything on your website is a form of content. Now, imagine a website that sells scented candles and has a bunch of blogs about perfumes, how would you react to such a website? Confused, bored, uninterested, yes anyone looking for scented candles will look for content like what kind of scented candles go with different moods? Or How does aromatherapy help us in relaxing? This is what SEO Services in Toronto mean when they say content is key, if you keep your content relevant and constantly updated it will keep your audience engaged and interested.